Our Story

Background

Te Hono started in 2012 as the New Zealand Primary Sector Bootcamp. It was a gathering of 23 Chief Executives from New Zealand’s primary sector companies, together with the then Minister for Primary Industries, Hon. David Carter and Chief Executive of New Zealand Trade & Enterprise, Peter Chrisp.

The brainchild of New Zealand Merino CEO, John Brakenridge, Te Hono is a growing group of New Zealand agribusiness leaders who are exploring new ways of thinking and doing. Te Hono now features alumni of over 220 influential leaders representing 80% of the New Zealand primary sector who have built a strong foundation of trust, respect and knowledge.

Te Hono is business-led, government enabled and deeply focused on the aspiration for New Zealand, to be recognised by the rest of the world for our natural environment and products, for the openness and ethical values of our people, and the quality of our relations with the rest of the world.

Te Hono comes from a greater concept: Hono Tangata, Hono Whenua, Hono ki te ao – strengthening relationships by linking to the land and connecting to the world.

It has three key connection points:

  • to the people – organisation, whanau, company, Bootcamp alumni,

  • to the land – health of the land and people, replenishing and rejuvenating, food and nourishment, vibrancy, health and well-being, and

  • to the world – global relationships, new markets, learning from the word, shared stories and knowledge.

Te Hono is inclusive. All individuals are engaged to take on leadership roles. There is a growing sense of responsibility, credibility and accountability. People empower one another through the quest for knowledge.

VISION

To be the global primary industry exemplar - economically, environmentally and socially.

MISSION

Enable New Zealand primary industry companies to transform from volume to value.*

 

2012

2012

First Stanford Boot Camp

2013

2013

Hawkes Bay Bootcamp

2013

2013

Senior Management Lecture

2013

2013

Premier House Bootcamp

2013

2013

Second Stanford Māori Bootcamp

2013

2013

First Meeting Bootcamp Alumni

2014

2014

Taupo Bootcamp

2014

2014

Second Meeting Bootcamp Alumni

2014

2014

Third Stanford Bootcamp

2014

2014

Roxy Bootcamp

2015

2015

Fourth Stanford Bootcamp

2016

2016

Mystery Creek Summit

2016

2016

Fifth Stanford Bootcamp

2016

2016

Auckland Focus Group Forum

2017

2017

Christchurch Focus Group Forum

2017

2017

Christchurch Summit

2017

2017

Sixth Stanford Bootcamp

2017

2017

Wellington Expo

2018

2018

Auckland Summit

2018

2018

Alumni Hui

 

Iti-Nui

If Te Hono is your mindset then Iti-Nui is the action that will help solve today’s problems with a broad view towards a better tomorrow.

Iti-Nui is the idea of acting both big and small. It’s the idea that something small and precious can have an impact on something big, vast and expansive. It is a philosophy that is relevant to life at many levels – personally, within communities, businesses, organisations and nations – NZ Inc.

It’s a Māori concept that was coined at Stanford Bootcamp 2014; it summarises the aspirations of Bootcamp activities to build a better Aotearoa, New Zealand.

Iti-Nui can be harnessed through design principles, business participation, innovation and clever communication.

Physical

‘he aha te mea nui o te ao... he tangata'
the most important thing in the world... is people.

A small gift can be given and the thought that goes into it makes it grand, priceless and memorable.

Metaphysical

‘ahakoa he iti te kōpara ka hinga te kahikatea’
Though small, even the small borer can fell a giant tree.

People are the greatest resource on earth.

Virtual

‘ahakoa he iti, he pounamu’
Though small it is indeed precious.

The smallest component in a computer system can influence the greatest country and this is magic.

 

 

 

Project Leapfrog

 

Propelling Aotearoa New Zealand to global leadership economically, environmentally and socially.

The anecdote of the boiled frog – the premise is that if a frog is put suddenly into boiling water, it will jump out, but if the frog is put in cold water, which is then brought to a boil slowly, it will not perceive the danger and will be cooked to death. It’s a story often used as a metaphor for people’s inability or unwillingness to react to threats that arise gradually.

At Te Hono, we think problems are just opportunities in disguise.

Project Leapfrog, launched at the 2017 Te Hono National Summit, is the culmination of five years and 220 CEOs and leaders’ thinking, action and desire to shift New Zealand from volume to value. The 8 key areas were identified as inflection points. 

 

 

 

*Volume to value: to move from commodity sales and traditional agribusiness practices to global producers of high value, consumer-centric products and services.