Te Hono started in 2012 as the New Zealand Primary Sector Bootcamp. It was a gathering of 23 Chief Executives from New Zealand’s primary sector companies, together with the then Minister for Primary Industries, Hon. David Carter and Chief Executive of New Zealand Trade & Enterprise, Peter Chrisp.
The brainchild of New Zealand Merino CEO, John Brakenridge, Te Hono is a growing group of New Zealand agribusiness leaders who are exploring new ways of thinking and doing. Te Hono now features alumni of over 220 influential leaders representing 80% of the New Zealand primary sector who have built a strong foundation of trust, respect and knowledge.
Te Hono is business-led, government enabled and deeply focused on the aspiration for New Zealand, to be recognised by the rest of the world for our natural environment and products, for the openness and ethical values of our people, and the quality of our relations with the rest of the world.
Te Hono comes from a greater concept: Hono Tangata, Hono Whenua, Hono ki te ao – strengthening relationships by linking to the land and connecting to the world.
It has three key connection points:
to the people – organisation, whanau, company, Bootcamp alumni,
to the land – health of the land and people, replenishing and rejuvenating, food and nourishment, vibrancy, health and well-being, and
to the world – global relationships, new markets, learning from the word, shared stories and knowledge.
Te Hono is inclusive. All individuals are engaged to take on leadership roles. There is a growing sense of responsibility, credibility and accountability. People empower one another through the quest for knowledge.
To be the global primary industry exemplar - economically, environmentally and socially.
Enable New Zealand primary industry companies to transform from volume to value.*
First Stanford Boot Camp
Hawkes Bay Bootcamp
Senior Management Lecture
Premier House Bootcamp
Second Stanford Māori Bootcamp
First Meeting Bootcamp Alumni
Second Meeting Bootcamp Alumni
Third Stanford Bootcamp
Fourth Stanford Bootcamp
Mystery Creek Summit
Fifth Stanford Bootcamp
Auckland Focus Group Forum
Christchurch Focus Group Forum
Sixth Stanford Bootcamp
Volume to Value Forum
If Te Hono is your mindset then Iti-Nui is the action that will help solve today’s problems with a broad view towards a better tomorrow.
Iti-Nui is the idea of acting both big and small. It’s the idea that something small and precious can have an impact on something big, vast and expansive. It is a philosophy that is relevant to life at many levels – personally, within communities, businesses, organisations and nations – NZ Inc.
It’s a Māori concept that was coined at Stanford Bootcamp 2014; it summarises the aspirations of Bootcamp activities to build a better Aotearoa, New Zealand.
Iti-Nui can be harnessed through design principles, business participation, innovation and clever communication.
‘he aha te mea nui o te ao... he tangata'
the most important thing in the world... is people.
A small gift can be given and the thought that goes into it makes it grand, priceless and memorable.
‘ahakoa he iti te kōpara ka hinga te kahikatea’
Though small, even the small borer can fell a giant tree.
People are the greatest resource on earth.
‘ahakoa he iti, he pounamu’
Though small it is indeed precious.
The smallest component in a computer system can influence the greatest country and this is magic.
Propelling Aotearoa New Zealand to global leadership economically, environmentally and socially.
The anecdote of the boiled frog – the premise is that if a frog is put suddenly into boiling water, it will jump out, but if the frog is put in cold water, which is then brought to a boil slowly, it will not perceive the danger and will be cooked to death. It’s a story often used as a metaphor for people’s inability or unwillingness to react to threats that arise gradually.
At Te Hono, we think problems are just opportunities in disguise.
Project Leapfrog, launched at the 2017 Te Hono National Summit, is the culmination of five years and 220 CEOs and leaders’ thinking, action and desire to shift New Zealand from volume to value. The 8 key areas were identified as inflection points.
*Volume to value: to move from commodity sales and traditional agribusiness practices to global producers of high value, consumer-centric products and services.