Small influencing big.

Iti-Nui: small and precious actions today, for a better tomorrow


Iti-Nui is a Māori concept coined at the 2014 bootcamp and encompasses the idea of acting both big and small; something small and precious can have an impact on something big, vast and expansive.  


It is a philosophy that is relevant to many stories and levels within the primary sector and in general life – personally, within communities, businesses, organisations and nations. It is a concept that can be applied and harnessed through a variety of ways including relationships, design principles, business participation, innovation and clever communications.


Te Hono alumnus Wayne Mulligan views Iti-Nui as niche action: small and strategic actions that compound. These small (iti) compounding actions enable niche participation in large and complex markets (nui). 


Iti-Nui is the story of New Zealand's primary sector industry


Just like every company within the partnership is different, so are the actions (iti-nui) they are taking. They range from environmental initiatives, entering new export markets, creating higher-value products, expanding product offerings, forming collaborations to share costs and risk, extracting more from the volume they already produce and developing and telling the story of New Zealand louder, and with greater effect.


Since its inception in 2012, Te Hono has ignited 350 Iti-Nui, collectively delivering to its mission of capturing greater value, for the good of New Zealand.


Discover some of the actions of alumni and their companies:

Te Hono stories

Anagenix: Design thinking shapes nutraceutical company's success

The Family of Twelve: Collaboration leads to export success for winemakers

Living Water: Fonterra/DOC partner to improve water quality


LIC: Prosperity and productivity improvement for dairy farmers 

Pāmu: Deer farming innovation creates deer milk opportunities

Precision Seafood Harvesting: Innovation in sustainable fishing

Prolife Foods: Reducing environmental 

impact through war on waste initiative 

Shellfish Production and Technology: Growing the best mussels in the world

T&G Global: Reducing energy consumption through EECA partnership

Sanford: Glory Bay Salmon and nutraceuticals head to US market

Spring Sheep: Taking sheep milk from start-up to fully fledged NZ industry

Che Wilson: How Te Hono got its name and the meaning behind it

NZ Food Basket: Working together to get closer to consumers in China

Poutama Trust: Collaboration key to success for Māori businesses

Fomana Capital: Low environmental impact, big global impact

Trust Codes: Connecting with consumers, one code at a time