Useful Links

Engage with the Primary Sector

The Primary sector is crucial to New Zealand’s economy and encouraging engagement and interaction from people interested in working within it is critical to future success and growth. 

There are a variety of websites available to help prospects find out more about the Agricultural sector and what it’s like to work within the industry.

Should you have any suggestions on websites we could add to this page please get in touch.

“What I love most about working with the primary sector is that it is real – real people, real heartland, real communities – that drive the heart of our export economy. What I’m most excited about is the potential that exists within the primary sector – for technology, innovation, story telling, the connection to people and place.”

Liz Te-Amo
Director Maori Customers, NZTE


Useful Links

PICA (Primary Industry Capability Alliance)

PICA provides a ‘bird’s eye view’ of the different opportunities and the various pathways available in New Zealand’s primary industry. It is set out by the age and stage you may be at within the industry.

Visit website

Get Ahead website

Find out more about agriculture as a career choice:

Visit website

In2 the Field Mentor Programme

Get out of the classroom and In2 the Field.

Visit website

TeenAg Website

A group for young people interested in agriculture.

Visit website

Go Dairy website

Learn about day to day life on the farm and explore the full picture of NZ Dairy farming.

Visit website

Connect with us

If you’re involved in the agriculture, agribusiness or innovation industries and need resources – whether for your school/educational institute, work event, or industry conference – then we may be able to support you. Contact us at:


“The primary sector is one of the most attractive industries for marketing, communications and product development careers in NZ. For three reasons;

1) In many other industries you are working with brands or direction that comes from overseas head offices, so you really only get to play an execution and localisation role and your sphere of influence is limited. NZ is the global hub for many primary sector companies, so WE’RE the ones that create the brands, the products, the messages, and you get to take that to NZ and the world. It’s hugely rewarding and provides phenomenal scope for careers and personal development in general.

2) The nature of the industry itself enables a strong social purpose. Your are directly contributing to people’s quality of life, both NZers and consumers globally.

3) The primary sector is critical to the entire NZ economy. Being involved in growing and adding value to the primary sector means you’re directly contributing the growth and value of NZ Inc. This connection isn’t lost on primary sector companies, and the sense of collaboration and spirit across many primary sector organisations is because of this. Of course you’re working for your company, but extra fulfilment comes from knowing you’re playing a part in making New Zealand a great place.”

Teresa Steele-Rika

Group Marketing Manager, Tru-Test